Patient Retention: What’s it worth to you?

In any industry, repeat business is a fundamental game-changer. Loyalty has a price tag. In a dental practice it looks something like this: I have a toothache and come in to your office for a first appointment. Let's say it cost $200 to treat. You fix my immediate problem – thank you very much – and I'm on my way. I'm in a hurry so I'll call you to book my next visit... if I think about it.