Where do (new) patients come from?
Ah... the million dollar question. The question that gave birth to the multi-million dollar industry of sales and lead generation.
Ah... the million dollar question. The question that gave birth to the multi-million dollar industry of sales and lead generation.
Three words that did not even exist a couple of years ago – at least not spelled like this – are now mainstream threats.
General Business Management / PMBO
It is often said that if you measure something, you can manage it. I echo that opinion.
Every organization has a USP: a Unique Selling Proposition. It's what differentiates you from your competition and positions you in the market to attract and retain your ideal customers.
General Business Management / Marketing, Business Growth / Patient Communication
In any industry, repeat business is a fundamental game-changer. Loyalty has a price tag. In a dental practice it looks something like this: I have a toothache and come in to your office for a first appointment. Let's say it cost $200 to treat. You fix my immediate problem – thank you very much – and I'm on my way. I'm in a hurry so I'll call you to book my next visit... if I think about it.
Data Security / General Business Management / Productivity, Optimal Performance
The importance of managing how your clinical and financial data is entered, viewed and edited ...
General Business Management / Productivity, Optimal Performance
And with one fell swoop, the whole office is down for the count. It could ...
I work in the software development industry. I’m surrounded by early adopters. The shiny baubles ...
Data Security / General Business Management / Patient Communication / Productivity, Optimal Performance / Technology
When it comes to dental software, there are many options on the market today. And ...
The following guest post about adapting to communication styles is penned by Marguerite Zimmerman, CEO ...