We received an unusual request the other day.
A man called our office to ask if we wouldn't mind contacting his dentist for him. His problem: Although he was already receiving appointment reminders via email, he wanted to be able to book his appointments online too. "My wife just goes online to arrange hers," he explained, "and she loves it. It's so convenient!"
Every organization has a USP: a Unique Selling Proposition. It's what differentiates you from your competition and positions you in the market to attract and retain your ideal customers.
In any industry, repeat business is a fundamental game-changer. Loyalty has a price tag. In a dental practice it looks something like this:
I have a toothache and come in to your office for a first appointment. Let's say it cost $200 to treat. You fix my immediate problem – thank you very much – and I'm on my way. I'm in a hurry so I'll call you to book my next visit... if I think about it.