3 Reasons an Oral Health Blog Boosts Your Practice
Posted on 5/6/2020 by Angela Spinks
Health professionals are preparing to reopen to the public, presenting an excellent opportunity for creating informational materials. As you reopen your practice, educating patients on the measures you and your team are taking to ensure everyone’s safety will encourage your patients to come in, as well as dismiss any misinformation that they may have regarding their safety. Making information readily available via social media, your website, a company blog, or even flyers and handouts benefits both your practice and your community. This blog post focuses on the reasons for having a dental blog for your office.
Valuable patient treatment is not limited to work done inside of the operatory. Providing regular and digestible resources for your patients to improve their health literacy improves their wellbeing. Having an understanding of their own oral health generally makes patients more enthusiastic about their oral hygiene and necessary dental treatments. This naturally leads to increased patient influx due to word-of-mouth, as well in more recent times, good practice reviews.
While it is important to continue accumulating positive patient reviews by providing exceptional service, posting expert blogs builds practice credibility while contributing to your practice’s online presence. Great blog posts in turn also foster more positive reviews that together drive more patients to your practice. Maintaining positive reviews is one of the many reasons for having an office blog. For this post, we will present three specific ways that maintaining a blog can boost your business.
1. It influences how prospective patients perceive your practice
Instead of first visiting physical locations, people these days tend to screen businesses online beforehand. Potential patients may be curious about your office’s values, the treatment that is offered, and your quality of service. Prospective patients often refer to public reviews and your homepage first for this information. Unfortunately, several bad reviews can turn potential candidates off if even if they may not appear credible. However, if you provide a blog, you can present your business values on your own terms. Providing regular blog posts adds value to your online presence and works to build trust with your audience. Potential patients can read your own content, which is highly preferred in comparison to reading medium-to-low rated reviews that are beyond your control.
2. It educates your patients and the public
When people experience dental pain, they are likely to research their symptoms online to determine whether their issue is temporary, or if they need to seek professional help. You can increase your page views to these people by properly geotagging (adding geographical identification to) your posts, implementing SEO strategies and using key words as identifiers in your post. These strategies and tools are usually included with most major blogging platforms such as WordPress or Blogger. Blogs of this type expand your public domain since they will attract both individuals researching the symptoms of their dental discomfort, and folks who are reading your posts as they are seeking out a new dentist.
Blog posts that educate the public on good oral health habits remind individuals of the importance of maintaining a healthy mouth and potentially prompt them to do something about it. A blog that educates the public not only contributes to a healthier community that values their oral health but can also be an effective source of new patients for your practice.
3. It shows that you care – and helps you gain patient loyalty
Your dental practice’s blog can subtly and over time, work to reduce no-shows and missed appointments. Regular blog posts, especially if they are sent to patients on a subscription list, create a new conduit of communication for your patients. This open stream fosters patient trust towards you and your staff and helps build credibility for your practice. The trust formed from these blog posts builds patient loyalty that will likely translate into more booked appointments and fewer cancellations and no-shows.
While blog posts can present this opportunity, be mindful that your patients likely receive a lot of emails per day and many may end up in their junk mail folder never to be read. As a result, they may not even see your blog posts unless they go to your website on their own..
A strategy to combat this problem is to inform your patients of your blogs on a regular basis and what valuable information they offer. For example, try embedding a blog link in your automated appointment or outstanding treatment reminders. Additionally, you could post a sign in the reception area encouraging patients to look at your website and blog. Lastly, make sure you provide a blog link directly from your homepage so that visitors to your website can easily find your blogs.
It may seem overwhelming – but you’re not alone
There are many resources that are made to help you and your practice have a great online presence starting with this guide. For practical advice for starting or maintaining a dental blog check out this article.
Even just sharing and briefly adding to posts from other authors is helpful for company blog upkeep.* For instance, Colgate’s blog covers a variety of topics pertaining to oral health with information that may be highly beneficial to your patients. Making information like easily available to your patients encourages healthy oral practices.
If the commitment of posting your own blogs regularly scares you here are some suggestions:
- Consider starting by writing a few posts over a few months and then evaluate your engagement
- Share posts or articles written by oral health experts as mentioned, but add more value by summarizing the main points so your patients can easily understand the premise
- Delegate blog posts to a trusted person in your office with dental expertise and/or find a team member who has strong communication skills.
- Do an email promotion of the posts to your patients that have given you permission for email marketing.*
Whether it is a weekly, bi-weekly, monthly or quarterly blog post, having an oral health blog can greatly benefit your dental practice by increasing the number of positive reviews you receive, establishing your credibility in the marketplace and improving your overall patient relations.
* Note: be sure to always give credit to the original author.
* Note: be sure that you are acting with CASL’s protocols
I welcome your feedback. I can be reached at any time at 1-800-267-ABEL (2235) or simply complete the form below and I’ll respond as soon as possible.
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